Silver Award in the category PR festival Golden Drum: a FOUR PAWS / GMP Advertising project has been awarded at one of the largest advertising festivals in Europe

The project has been included in section public relations crisis communication subcategory. The objective was to encourage the adoption of stray dogs in public shelters, demonstrating the ability of these animals to be trained to become a resource for society. Thus, Karma – a stray puppy selected from a shelter around Bucharest – has been trained to become the world's first aid stray. Today, the dog Karma is inseparable friend and reliable aid for Mircea, a young man who arrived in a wheelchair after a serious traffic accident. She learned from the trainer Catalin Cornea how to open and close doors, electric switch act to bring master and objects to help you move on the street.

Four Paws- Vier Pfoten

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